An industry ripe for disruption: Online Flower Delivery

Dec 13, 2015

An industry ripe for disruption: Online Flower Delivery

When you step back and think about it, why do people have flowers delivered?  Yeah, in theory it IS awesome to give and get beautiful flowers, but the reality is the experience often falls flat.    Here's how it usually goes.  First, you get frustrated by the online purchasing experience because there are too many darn options.  Then, you are upsold multiple times with utterly cheesy items before checking out.  The biggie comes along when the $60 arrangement you wanted for your boss is now $95 after delivery and service charges are added.  Oh, and the best part is you've now shucked out 95 bucks and when your boss receives the flowers, they don't look nearly as beautiful as the photo online.  You know this because you've strategically planned their arrival the week before raises are due and you stroll by her office to ensure she received the flower delivery.  Otherwise you'd not know they arrived because she's crazy busy and hasn't taken a moment to ping you with a thank you note.

Here's what the team at Flower Bombers thinks the experience should be.  You log in from your phone and because you're a frequent flower bomber, you click on the picture of the bouquet you want delivered and five clicks later you're checked out.  Delivery is free and hand delivered by one of our smilin' Flower Bombers.  Upon the flowers being delivered, you are immediately texted a picture of your happy boss receiving the flowers or if she's having a bad hair day, a pic of the flowers are sent to you.  "Wow", you say, "That's a really nice bouquet I've sent'.  Your boss posts her selfie with the flowers to several social sites and boom, you're gettin a raise.